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IVR season 2 (Collection)
Location
Scottsdale, Arizona
Date
3/31/2024
Project type
Clothing collection
Role
CEO, Designer/Creative director/set, production designer
Season II of my clothing brand IVR marked a creative transformation both personal and visual. I reimagined the brand’s identity, shifting from its dark, punk-rock roots to a more refined, high-end aesthetic while preserving its streetwear and pop-culture edge. This era introduced brighter visuals, new settings, and a redefined personal image that aligned with the brand’s evolving vision.
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